The start of any conference planning is being clear about the overall objective. It would be impossible to even gauge the successfulness of conference events without having a clear picture of what it means for it to be deemed a success. Once you know what you want to achieve, the rest is follow-through to get there. Here are some tips for successful conference events that can help you whether this is your first time or you’ve organized several in the past.
- Marketing- Getting the word out in the right manner is imperative to getting the number of attendees you need to achieve your goal. You need to market your conference just as you would your business, with attention to branding, identity, and reaching your target audience.
- Location- It is important that the venue you choose matches the theme of your conference. If it is difficult to get to, has insufficient parking, or has a vibe that is contrary to your message or target audience in some way, attendance numbers will suffer.
- Speakers- The choice of speakers is a critical component of successful conference events, but it is also important to properly communicate your expectations. For example, a speaker who continually repeats the same presentation that can be seen online from a past performance isn’t going to have the same draw as a fresh topic. Be sure to discuss what they need for visual aids, sound equipment, and other considerations. Also, be sure the speakers know that they are there for your benefit, not for self-promotion.
- Attention to Details- One small leak in a ship can lead to shipwreck, and the same holds true for conference events. Anything from an unappealing menu to long waits or standing room only can leave your attendees wishing they hadn’t come to your conference and make them far less likely to come to the next one. You likely have a very full plate when it comes to handling the logistics of your conference, so don’t be afraid to hire an event planning professional to take care of the details for you and be your support from start to finish.
Here at Linen & Glass, we have the experience and organizational skills to assist with making your conference events exceptional. We will make sure nothing falls through the cracks and that your conference details match your message and objectives perfectly. Our motto is, “Be Exceptional. Deliver Confidence.” because excellence isn’t just expected, it’s required. Call us today for our event planning services for any kind of gathering.
Excellent Article! You’ve brought out some great points. Attention to detail is defintely the key to conference success. Everything at the conference venue should speak of professionalism and respect for the time that the audience are going to devote to the event. Apart from what you’ve dicussed, quizzing the speakers about the target audience in order to prepare them can also go a long way towards the event’s success.
Really interesting article! Like you’ve mentioned, choosing the right location is of great importance. Organizing the event at a distance from the workplace and from the city may be a great idea, so people can dedicate themselves completely to the event. Best to choose one with flexible event spaces and that provides event planning services.
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Really interesting article! Apart from the location having enough parking space, it should also be easily accessible. A venue close to the airport is convenient and the availability of public transport needs to be considered too.
Really good tips. But you really need a good speaker to catch the attention of the listeners or participants. and also important thing is the participant also need to be curious and having with the topic. the event venue is really big help also. hope Southeastern Suburbs Function Venues Melbourne will think about this.
Really interesting read! Like you said, the choice of venue is so important. While the venue should have modern amenities and well-equipped meeting rooms, it could be nestled in quaint environs. This will be more relaxing and provide inspiration for creativity. I usually ensure that the venue offers comprehensive event planning, as this reduces the variables and uncertainties inherent to planning corporate events.
Thank you so much for your point that you need to choose the right location so that there is enough parking and ambiance. Yesterday, I got assigned by my local community to put together a town conference to talk about some local situations. I guess I will have to start looking for locations to have it. I wonder if we will also need an audio system. I guess I should look for pa systems too.