The start of any conference planning is being clear about the overall objective. It would be impossible to even gauge the successfulness of conference events without having a clear picture of what it means for it to be deemed a success. Once you know what you want to achieve, the rest is follow-through to get there. Here are some tips for successful conference events that can help you whether this is your first time or you’ve organized several in the past.
- Marketing- Getting the word out in the right manner is imperative to getting the number of attendees you need to achieve your goal. You need to market your conference just as you would your business, with attention to branding, identity, and reaching your target audience.
- Location- It is important that the venue you choose matches the theme of your conference. If it is difficult to get to, has insufficient parking, or has a vibe that is contrary to your message or target audience in some way, attendance numbers will suffer.
- Speakers- The choice of speakers is a critical component of successful conference events, but it is also important to properly communicate your expectations. For example, a speaker who continually repeats the same presentation that can be seen online from a past performance isn’t going to have the same draw as a fresh topic. Be sure to discuss what they need for visual aids, sound equipment, and other considerations. Also, be sure the speakers know that they are there for your benefit, not for self-promotion.
- Attention to Details- One small leak in a ship can lead to shipwreck, and the same holds true for conference events. Anything from an unappealing menu to long waits or standing room only can leave your attendees wishing they hadn’t come to your conference and make them far less likely to come to the next one. You likely have a very full plate when it comes to handling the logistics of your conference, so don’t be afraid to hire an event planning professional to take care of the details for you and be your support from start to finish.
Here at Linen & Glass, we have the experience and organizational skills to assist with making your conference events exceptional. We will make sure nothing falls through the cracks and that your conference details match your message and objectives perfectly. Our motto is, “Be Exceptional. Deliver Confidence.” because excellence isn’t just expected, it’s required. Call us today for our event planning services for any kind of gathering.